The powerful message behind the XXXTENTACION "SAD!" Music Video

This Thursday, June 28 at 15h, the Music Video of the hit "SAD!" XXXTENTACION was unveiled as promised. And as with his predecessor "Look At Me!", The symbolism far exceeds the simple desire to add a visual to a popular title.
Shot before his death and imagined by himself, although directed by JMP, the clip of "SAD!" Is full of hope, despite its tormented appearances. The Video really starts when the new XXXTENTACION attends the burial of the old XXXTENTACION, differentiation that is seen especially through the haircut style. Quickly, we see that this clip is not just a ceremony organized in calm and meditation, but a real fight between the two versions of the rapper. If in the first moments, X confronts his double "evil" with violence, it's in a very different way that he will overcome it. Indeed, interspersed with sequences where he seems to be in discussion with a sort of devil, the artist understands the power of his mind and that it is thanks to him that he will succeed in defeating the former. This precise sequence also invites the spectator to privilege the psychic, even quasi-spiritual aspects, with the brute violence.

When the clip is looped by the new X leaving the old in paradise, we see the appearance of a message on a piece of paper: "People change, things change and me too. As long as the purpose is good for me and my family, I do not complain. "

With this extremely confusing clip in the context of his most recent assassination, the late rapper had a very specific idea in mind with this second (and probably last) clip of his career: to address his fans directly by sending an inspiring message. and positive. Here he faces his former personality, the one that had earned him accumulating court cases, fights, conflicts and generally an energy often negative, and the terrace to let a new and better version of his person triumph. With this clip, the rapper wanted to get rid of this past facet of his personality and especially show his desire to fight against his demons, to now spread the good, like subtitles reinforcing the desire for change. The charity events organized in recent months by the artist as well as his many positive messages shared on these social networks prove in any case that his behavior was already written in the state of mind of this clip.