This unexpected release is a big hit. During their world tour, the superstar couple celebrates once again its power by privatizing the Louvre to shoot the video of the first single from their common album. But like their latest solo albums, Blue Ivy's parents also took the opportunity to engage and tackle personal topics.
Between the memories of the beginning of his relationship with Beyoncé and his life as a father of 3 children, Jay-Z takes advantage of his pen sharpened to settle some Feud ... and it seems that Drake and Kanye West were targeted.

The relationship between 6 God and Sean Carter is a kind of healthy competition between two rap heavyweights, in which the Queen has mingled. In the BOSS piece, Jay-Z's verse seems to be a succession of pikes addressed to Drizzy. Indeed, he reminds the latter that his boss is Lil Wayne since he is still signed at Young Money - "You not a boss, you got a boss" - He blames him especially for having preferred to sign under Apple instead of participating in the Tidal adventure ⎻ "Niggas rather work for the man than to work with me" ⎻ and responds to the phase of Drake in Summer Sixteen (2016) who said he was at his level - "Just so they can pretend they on my level."

With Kanye West, the story is different. The young Chicago rapper considered Jay-Z a mentor and a big brother. The two went so far as to make an album and a monumental tour together. Things started to cool down at that moment. Since then, it is through interviews or speeches in concert that they settle their accounts. In FRIENDS, Jay-Z reiterates that he did not invite the Kardashian-West couple to his wedding because Beyoncé does not support Kim K. He then justified himself by explaining that he was protecting his wife first and foremost. . He recalls that if Kanye is not able to understand this, they can not be friends anymore - I ain’t goin’ to nobody nothin’ when me and my wife beefin’, […] If y’all don’t understand that, we ain’t meant to be friends”.